SET-listed developer Sena Development is maintaining its annual transfer target of 10 billion baht, despite recording only 22% of the target in the first half, as it is still confident in seeing an uptick in transfers in the latter half of the year.

Atika Boonrodchoo, assistant managing director, said the company aims to accelerate sales of ready-to-transfer condos and low-rise houses worth a combined 11.4 billion baht in the second half, with condos accounting for 84%.

"We also have a condo project worth around 2.5 billion baht, with 96% sold, which is scheduled for completion and transfer in the third quarter," she said. "Although achieving the remaining 78% [of the target] is challenging, we will strive to reach it."

To achieve this goal, Sena will continue with two strategies introduced last year, including a rent-to-own scheme for buyers who are either not ready to take out a mortgage or whose loan applications were rejected.

The programme has covered 1,000 units worth 2 billion baht since its launch in mid-2024.

In the first half of 2025, about 60 units were transferred to buyers after they secured mortgage approval.

"Demand still exists, but many buyers are not yet ready to purchase or transfer," she added. "The sluggish economy has pushed rejection rates to 40–60%, both industry-wide and for us, depending on location and segment."

Another strategy is to rent out Sena's units to prospective customers who are undecided about location, prefer to rent over buying, or want to try living in a unit before making a purchase.

"The flat 20-baht fare for mass transit lines will help boost condo sales, particularly along the outer sections of suburbs in the fourth quarter," she said. "The downward trend in interest rates will also ease financial costs for both developers and homebuyers."

In the first half of 2025, Sena posted 8.84 billion baht in presales from 3,733 units, with 68% coming from joint ventures with Japanese developer Hankyu Hanshin Properties Corp.

The company expects full-year presales to reach 17.5 billion baht. Its transfers amounted to 2.24 billion baht from 1,058 units in the first half, with the company targeting 10 billion baht by the end of this year.

Ms Atika said the company is also exploring after-sales support for customers who purchased NETA electric vehicles with Sena Green Automotive, one of Sena's subsidiaries which previously served as a dealer for the Chinese EV brand.

This followed the official bankruptcy filing of Zhejiang Hozon New Energy Automobile, NETA's parent company, in June 2025.

"We are no longer selling NETA vehicles, but we still have 30 cars under existing deals that need to be sold," she said.